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Blog

10

May

Influencer Pazarlamanın Reklam Hukuku Boyutu

1. INFLUENCER KİMDİR ? Günümüzde sosyal medya popülerlik kazanarak diğer televizyon radyo gibi iletişim araçlarının eski popülerliğini ve etkisini yitirmesi sonucunda fenomenler, influencerlar, mikro ünlüler, az ünlüler, sosyal medya fenomeni, yeni kanaat önderleri gibi terimler doğmuştur. Bu kişilerin iletişim araçları vasıtası ile iletmek istediği bir fikri toplumun güvenini kazanarak kurduğu bir üstünlükle ilettiğini görmekteyiz, bu...

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